Upcoming

The Rise of Conversation-Led Growth

The rules of how authority gets built are changing.

2:30pm ET

For operators already doing the work - founders, podcasters, and conversation-based creators building authority, not just producing content.

Recording

Recording will be posted here after the live session.

Bookmark this page or join the cohort waitlist to get notified.

The presentation

Click through the slides at your own pace

STAKES

Convia Studio · Live

The Rise of Conversation-Led Growth

The rules of how authority gets built are changing.

AJ Bubb · Founder & CEO · Thursday, May 28 · 2:30pm ET

01 / 24

What this talk covers

  • The three-economy shift and why volume stopped working
  • What conversation-led growth actually means
  • The Authority Equation - the four variables that decide whether your authority compounds or stalls
  • Four prompts to run the equation on yourself this week
The toolkit

The prompt resource pack

Copy any prompt below and run it in your favorite model. Each one is designed to be used as-is.

Prompt 1 - The Point of View Extractor

Variable: Conversation

Forge your point of view from your existing content.

You are helping me sharpen my point of view as a thought leader.

Below is a sample of my recent content. Paste at least 3 substantive pieces
(podcast transcript excerpts, LinkedIn posts, interview answers, or articles).
Works best with 1,500+ words of source material.

[PASTE YOUR CONTENT HERE]

Your job:
1. Identify the recurring beliefs, claims, or arguments I'm making across this
   content - even when I'm not stating them directly.
2. Surface the ONE central point of view that ties this work together. It should
   be a specific, contestable position - not a platitude. If I sound like a
   generic expert, tell me. If my point of view is already sharp, say so - don't
   manufacture criticism.
3. Show me the exact sentences from my own content where this point of view
   comes through clearly.
4. Show me where I'm hedging, generalizing, leaning on borrowed language, or
   sounding like everyone else.
5. Give me three sharper one-sentence versions of my point of view I could test
   publicly this week.

Constraints:
- Keep your full response under 600 words.
- Be direct but not harsh. The goal is to help me see my own thinking clearly,
  not to make me feel bad.
- If a piece is already sharp, say so.
Try in Claude

Prompt 2 - The Trust-Adjacent Room Finder

Variable: Distribution

Find the rooms where your audience already grants trust.

You are helping me find the rooms where my audience already grants trust to
others - so I can place my point of view in front of them.

MY POINT OF VIEW: [paste your sharpened POV from Prompt 1, or write your own]
MY AUDIENCE: [describe the specific people you want to reach - role, industry,
what they care about, where they spend time]
MY CURRENT REACH: [list podcasts, newsletters, communities, or audiences you've
already built or guested on]

Your job:
1. Identify 10 specific rooms where my audience already pays attention -
   podcasts, newsletters, communities, conferences, publications, or individual
   voices they trust.
2. For each: why my audience grants it trust, the realistic path for me to show
   up there, and the accessibility level (warm intro / cold outreach / requires
   earned visibility first).
3. Rank them by leverage - which single appearance would do the most for my
   authority.
4. Name the ONE I should pursue this month and why.

Constraints:
- Be specific. "Major podcasts" is not an answer; named ones are.
- If you don't have evidence I can actually access a room, say so - don't
  manufacture access paths.
- Keep narrative under 100 words per room; a clean ranked list is fine.
Try in Claude

Prompt 3 - The Voice Consistency Auditor

Variable: Consistency

Audit whether your voice and point of view are consistent.

You are auditing whether my voice and point of view are consistent across my
recent content.

Below is a sample of what I've published in the last 30-60 days. Paste 3-5
representative pieces (LinkedIn posts, podcast intros, newsletter excerpts,
video descriptions).

[PASTE YOUR CONTENT HERE]

Your job:
1. Identify the through-line - what point of view or theme shows up consistently?
2. Identify the drift - where am I saying something that doesn't fit, or where
   does my voice shift unexpectedly?
3. Identify the gaps - what do I clearly believe but rarely say out loud?
4. Identify the rhythm - based on the dates, am I showing up on a cadence my
   audience could recognize, or is it scattered?
5. Give me an honest read: if a new follower saw these pieces, what would they
   think I stand for? Is that what I want to stand for?

Constraints:
- For every claim about drift, through-line, or gaps, quote the specific sentence
  from my content that supports it. If you can't cite it, don't claim it.
- Be direct. I'm using this to get sharper, not to feel good.
- End with ONE question I can ask myself to tell whether your read is accurate.
Try in Claude

Prompt 4 - The Authority Equation Scorecard

Variable: All four

Score yourself against the equation and find your highest-leverage move.

You are helping me score myself against the Authority Equation:
Authority = (Conversation x Distribution) ^ Consistency x Time

I'll self-assess each variable. Pressure-test my scores, find my highest-leverage
variable, and give me a clear next move.

CONVERSATION (point of view forged, tested, witnessed)
- Self-score (1-10): [score]   Evidence: [the last public proof of this score]
DISTRIBUTION (placed where trust is already granted)
- Self-score (1-10): [score]   Evidence: [the last public proof]
CONSISTENCY (rhythm + recognizability)
- Self-score (1-10): [score]   Evidence: [the last public proof]
TIME (the compounding axis)
- Self-score (1-10): [score]   Evidence: [how long, how consistently]

Your job:
1. Pressure-test my scores. Where am I being generous? Where am I underestimating?
   If I couldn't cite recent evidence for a score, tell me to lower it.
2. Identify the ONE variable with the highest leverage - where improvement would
   compound the others fastest.
3. Give me one concrete action I can take this week on that variable.
4. Tell me what to STOP doing - any current activity not moving any variable.

Constraints:
- Don't soften. Don't list everything as "good with room to grow." Be specific
  about what's weakest.
- Keep it under 500 words.
Try in Claude

Join the cohort

Apply the Authority Equation with a small group of operators. Limited seats per cohort.

Join the waitlist

Join the community

Continue the conversation in the Convia Studio Slack.

Open Slack invite